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What Makes A Great Partner Resource

DZone's Guide to

What Makes A Great Partner Resource

Providing resources is one of the best ways to engage with developers. We highlight a few tips for creating great Partner Resources the developer community will want to read.

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Providing resources is one of the best ways to engage with developers. These resources actively educate and provide skills and tools to help developers excel at their jobs.

Key traits of a great Partner Resource include:

  • Attention-grabbing titles
  • Thorough, engaging, and educational content
  • Easy to follow and read formatting and styling

But most importantly, the overall resource is not sales-y!

The best Partner Resource examples

We’ve found that the top-performing resources are eBooks, case studies, and whitepapers. These types of resources tend to provide the most value, giving software professionals actionable tips for improved performance.

Below are just a few examples of popular Partner Resources from DZone Zone Partners:

AppDynamics - Top 5 Java Performance Metrics, Tips, and Tricks

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AppDynnamics’ eBook was by far the most popular Partner Resource in 2016. Their eBook helped Java developers assess the health of their enterprise level applications, and provided tips and tricks for implementing APM strategies.

Sauce Labs - Case Study: See How Zillow Reduced Testing Time by 90%

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Sauce Labs put together a case study on how their tool increased efficiency and productivity for one of their clients.

ZeroTurnaround - Rocket-Powered Java Development

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Zero Turnaround’s whitepaper offers a checklist for developers to “rocker-power” their Java development. Their resource provides various techniques to save time while still writing quality code. 


Have questions about creating quality Partner Resources for your Zone Sponsorship? Ask your Account Manager - they can provide guidance and additional tips and tricks for putting together a must-read resource.

Marketing to Developers? Discover the do's and don't's when it comes to engaging developers. Download the Developer Marketing eBook.

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