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What is the Right Publishing Model for Your Intranet?


Last week, I ran a workshop at Intranatverk with an enthusiastic group of intranet people to cover what is the best publishing model for their intranet.  The slides I used for the workshop are available for you to share: Four intranet publishing models.

I took this subject from my book  ‘Digital success or digital disaster?‘ which covers all the other areas of intranet governance you need to develop when improving how your intranet is managed.

There were three main conclusions from people at the workshop:

  1. The publishing model was relevant.  Most people said their intranet used the hybrid model which combined the centralised and decentralised model moulded to meet their organisation’s requirements.
  2. The centralised model could not be adopted if collaborative tools are used.  It is impractical to expect people to comment on a blog post or contribute to a discussion thread by sending their content to another person to publish on their behalf.
  3. The outsourcing model is best applied in two scenarios.  Firstly, when an organisation is young and small it can’t afford to employ someone full-time on their intranet but can afford an external specialist when needed.  Secondly, translating content from one language to another can be expensive and hard to justify the cost of a person/people to carry out this activity perfectly.  An external specialist to call upon when needed can be a cheaper and better option to consider.

The publishing model you choose needs to meet your organisation’s needs.  It also needs to fit within a wider governance framework that includes your publishing roles and responsibilities, standards, and support.

All these are needed to give an overall great, consistent, experience for anyone using your intranet.  Achieving this helps people to be more productive and effective and so benefiting your organisation.


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