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The mobile app market, while mature, is still experiencing some growth, innovation and changing. One aspect of this sector that has particularly improved over the past few years is mobile app testing. The technology and best practices have both evolved. Now, there are some tried-and-true techniques to performing app tests that all mobile app development teams should implement in 2016, but not all decision-makers are up to date on these innovative tactics.Let's take a look at some of this year's mobile app testing trends that all brands should consider adopting.
APIs are the foundation of mobile apps today, and therefore, performing API testing on an app can mean the difference between success and failure. InfoWorld contributor Yves de Montcheuil explained the importance of "thoroughly testing" APIs in more detail, stating that the average app users have no idea what an API is, but if they fail or work incorrectly, their experience will be directly impacted. The writer recommended that brands should ensure their continuous integration strategies include API testing.
Businesses and consumers alike rely on the cloud every day, whether it's watching movies on Netflix or sharing documents on Dropbox. It shouldn't come as a surprise that the cloud plays a valuable role in mobile app testing. App developers and testers are turning to cloud services that provide them with access to a large variety of physical mobile devices. This allows developers to ensure their apps work on each and every iOS and Android smartphone and tablet - the only way to know for sure is with real devices.
When brands create products or marketing campaigns, they develop ideal personas of their target audiences. More and more app developers and testers are taking a similar approach to mobile app testing in 2016.By imagining the typical user of a specific app and creating a testing strategy around that persona's behaviors, businesses can more accurately anticipate issues or bugs and fix those problems before their apps are publicly released. It will also prove helpful to perform app monitoring on current users, as this will help brands identify key behavioral traits of their customers.
Automating mobile app testing does more than just make developers and testers jobs' easier. It helps brands get their apps to the market faster and it better ensures that all bugs and glitches have been caught without a huge investment of resources and manpower. At the end of the day, that means more revenue for businesses. In fact, according to a report from Forrester, mobile app test automation is paramount in 2016 if brands want high-quality apps.
Testing an app before its initial release is a no brainer. But the key to mobile app success in 2016 is providing continuous quality by performing testing with each new app version. Brands can look at other great app developers for advice in that regard: It makes sense to mimic the best apps such as Facebook, Instagram, Reddit, and Twitter - they've been in the game for a long time now.Mobile app testing has changed for the better, and if brands don't accept that they must adjust their strategies in accordance, they could be in for trouble in 2016.
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