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Let’s have a look at it in detail in the sections below.
Table of Contents
- Is WhatsApp making a way out for enterprise business?
- Does the Real-Time sample prove WhatsApp’s intention?
- Are you searching for another better option? Before that, read below.
Generally, Privacy with regards to a policy is meant to be “something confidentially”. But, a recent update from WhatsApp over a week ago conveyed that the user's data will be shared, with their permission, over their family community platform, Facebook, and third-party service providers. To be precise about the statement, WhatsApp has removed “PRIVACY” from the policy.
They have indexed the data to be shared as the following:
- Mobile Phone Model, OS
- Mobile network, signal strength
- Battery Usage
- IP Address
- Precise device location information, time zone
- WhatsApp Usage
- Payment & Transactions
- Status Updates
- Group Details
- Profile Pictures
- About Information
Is WhatsApp Making a Way Out for Enterprise Businesses?
In the long run, even WhatsApp has faced a critical situation during the journey where its poor security issue has been globally criticized. Later, getting back on track, WhatsApp was taken over by Facebook. And, with more than 500+ million users around the globe, WhatsApp has marked its presence in the marketplace.
Its popularity made it so comfortable among people that they started to use it for their businesses to stay connected with their customers. Almost like every other enterprise, the small one or larger got addicted to WhatsApp.
But, today the utterance of sharing data may lead the entire enterprise business to lose their customer's trust.
Go through their statement once again; what do you think about it?
Here WhatsApp has just calibrated its statement stating that the personal data of an individual will not be shared, but it never stated a single word about professional data in its statement.
This shows that WhatsApp is planning to go on sharing your business information, such as your customer details, account registration information, mobile data, payment transactions, and much more.
These can cause several insecurity issues among the enterprise's businesses such as the following:
- Security Issues
- Mismanagement of Workflow
- Data Administration
- Overall Productivity
Does the Real-Time Sample Prove WhatsApp’s Intention?
Let’s try to understand the entire story with an illustration of a supermarket. Mostly, nowadays, the supermarket uses WhatsApp to create a group with its customers to stay connected throughout.
- Supermarket shares the deals and offers with their customers.
- They share payment transaction details.
- They share the address or the location to go on with online delivery.
Imagine if all of these customer details had been shared with a third-party. What will happen? Of course, they will try to grab your customers through the following:
- Advertisements over all possible social media platforms.
- Exciting offers and discount to blow their mind.
Statistics Revelation - WhatsApps Alternatives on Peak include the following:
- 38% from Asia, 27% from Europe, 21% from Latin America, and 8% from MENA.
- The main focus over the security measures.
- Around 25 million users worldwide migrated to Telegram and other related platforms.
Are You Searching for Another Better Option?
Life has to go on, but be clear with your destination. Yes! Think it over twice before making a switch. What if this cycle repeats? What if you meant to lose your customer’s trust?
Think it over again and again before making a proper decision. If it’s just for your personal environment, then cool, you can go for it. Currently, their policies do ensure privacy and security with respect to personal data. But, if it’s with regards to your enterprise's business, I think you must look for something better instead of relying on other options.
What do you think won’t be great if you have your own business messaging solution where you can go for building your customer's trust and security? Think it over. If you are interested, you can approach the wide marketplace that is providing the solutions to have your own business chat solution. You will be ensured over privacy with many layers of security with them.
Opinions expressed by DZone contributors are their own.