Have you heard about the recent release of blog list from Apple? The list is all about Siri or I say the list is about in how many ways you can use Siri.
It’s been 4 years since Siri came into existence with iPhone 4s on October 14, 2011. Since then, Siri took the path of constant improvement, bringing new features each time with new Apple’s OS and devices. Today, in 2016, Siri has turned into a powerful example of Intelligent Assistant, but still users are not using it as per its worth.
Apple wants Siri in users’ life in a way smartphones are. To support its concept, Apple has also launched SiriKit enabling top app developers to integrate Siri into third-party apps. It seems that Apple wants Siri to cover the whole world and Apple has strong reasons behind it which we are going to share further in this article.
To Spread Awareness and Capability of Voice Assistant
Users are still not fully aware of what is Voice Assistant and how it can change their life for good? Of course, a smartphone is capable enough to make users’ life easier, but voice assistant will give it a big boost if users allow it to do so. With its new blog list, Apple’s purpose is to reveal the power of Siri and role of voice assistant in users’ day to day life.
To Guide Users
The more awareness, the better usage. Apple’s blog list is creating awareness of Siri and how it can be used and up to which extent. The more users’ know about the technology and its potential, the better they will use it for their benefit.
To Increase App Usage.
Smartphone and apps have increased users’ ability to work from anywhere with comfort, but voice assistant claims to be faster than fingers. It is comfortable to work with a smartphone, but not to the extent where we can replace PCs with a smartphone. Also, users can’t explore more apps as they are already busy in working with a few installed. This is a sign that users’ need more capability to explore more apps and voice assistant can give it to them.
According to Global Web Index Survey, if users start engaging with apps through their voice, there are fat chances of growing app usage. Voice assistant works much easier, quicker and faster than users’ fingers.
To Hold a Space in Voice Assistant
The most important among all is: Apple wants a big space in voice assistant world due to which the company is putting extra efforts to convince users for Siri. Big brands like Amazon, Google, and Microsoft, all have entered this space with Echo, Cortana and Google now. Apple is also a big brand and the company can see the future with voice assistant, that’s why the brand is trying hard to grab a big piece of land.
Apple is the one that always tends to walk with the current trend. It is doing the same and it will do the same in future. It is not just forcing users to interact with Siri, but also giving them an experience of how they will live in future with the help of voice assistant.