Why Embeddable Tools Are the Future of Data Integration
Current data integration options for startups and small businesses are too time-consuming and expensive. Embedded tools offer scalable SaaS solutions.
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Imagine you’ve built an accounting software platform. You start onboarding customers. The first two use Intuit Quickbooks to manage their invoices, so you design integration for Quickbooks to sync their data with your product.
However, the third potential customer stores their data in Xero. How will you earn their business? You have several options:
- Build out another integration.
- Hire a professional services team.
- Let your customer handle it.
- Employ an enterprise ETL solution.
But if (when) each of these strategies poses too great a challenge for your business, there is a fifth option: embeddable data integration tools.
Build Out Another Integration
Building out another integration is as painful as it sounds. Beyond having to create new integrations for additional data sources, it is unfeasible to believe that you can build standard integrations to service every customer with different needs. Most companies have specific, customized data. To accommodate each of these companies, you will have to consistently employ people who can add and maintain integrations to handle their specialized data.
It may initially seem possible to create these integrations with few customers, but the process will quickly become a burden that eats away at your time and distracts you from developing the main product. Even worse, each new individualized solution will offer diminishing returns.
Hire a Professional Services Team
A professional services team can handle data integration issues, but these can be cost-prohibitive. This can potentially incur thousands of dollars of costs on you or your customer. You want to remove barriers to adoption to improve product adoption rates. The high expenses required by a professional team will ultimately be paid for by your customers, whether those costs are included as part of their purchase or require you to raise prices.
Let Your Customer Handle It
Asking customers to take time out of their day to improve a product they already paid for is as poor an idea as it sounds. Remember that you need to lower the entry barrier for potential customers. Maximize the appeal of your product to earn the best chance of stealing market share from your competitors. Minimizing the cost of switching for those consumers is key to that process.
Employ an Enterprise ETL Solution
There are seemingly endless options when it comes to enterprise ETL solutions, but the upfront investment required is too large for most startups and smaller companies. Similar to hiring a professional services team, these solutions may cost thousands of dollars, in addition to the costs of bringing in trained specialists.
The Solution – Data Embedding
Every option appears doomed from the start. What can you do if none of these four solutions is a perfect fit?
The answer is data integration. Data integration tools provide a scalable solution that fits within the company without requiring a significant upfront investment, whether that be spent in time or money. Embedded data integration allows your team to maintain full control over the integration process without having to build the integrations themselves.
Several market examples offer embedded data integration services.
The developer-focused hotglue offers a full B2B data integration platform. In addition to organizing and sorting all the integrated data, it allows custom transformations. It requires a more advanced coding knowledge than Stitch, but this allows hotglue to offer more advanced modular solutions.
Data integration will only increase in relevance as data storage tools and services expand. Fully-functioning data embedding solutions aimed at small businesses and startups will allow for the innovation and development of more functional products.
Published at DZone with permission of David Molot. See the original article here.
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