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Why a Responsive Sites Makes Sense in 2014!

· Web Dev Zone

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In a world where increasing amounts of Internet traffic are mobile based and where screen shapes and sizes vary dramatically the web design conventions of the past are limiting.

Responsive design solves such problems, optimising the browsing experience for the particular screen size in question to ensure it offers the best possible experience. We’ve seen a lot of businesses switch to this new design in the last couple of years and more continue to do so. Of course, if you haven’t it may because you don’t see the benefits. Well, we’re going to showcase them to you below.

Reach will Increase

When the mobile web came to the fore with the arrival of the original iPhone, designers created separate sites for mobile and desktop. Responsive design works across all technologies but only one site is required. With almost 50% of traffic coming from mobile devices it would be safe to say having a quality mobile- – according to a Mill Hill SEO and marketer at my online marketer responsive works better on and offline.

Unified Design

Responsive design is a unified form of design and therefore improves the site experience across the board. Good design is consistent and a good responsive site will meet these standards. According to Abacus Marketing a web design company that create responsive sites, it provides a consistent user experience and that creates higher conversion rates in terms of performance and use.

Analytics Benefits

As there is only one site, there is only one set of analytics  used to track journeys and in turn this makes sites easier to manage and evaluate. All of the data on the site is managed in one area and can be monitored via a single report.

Search Engine Visibility

As your site is consolidated, so is your SEO and all your efforts are focused on a single site. It reduces the need for canonicals and you only have to manage a single site as regards content in this regard.  Google also gives preference to mobile sites or sites with responsive mobile designs over traditional sites in local search. Needless to say this is a big reason to take the step forward towards a responsive site.


Less time spent in on-site management is always going to be a good thing and means you can spend your time on other tasks. One site takes less time to manage than two. It’s also easier to organise, administrate over and work with.


In addition, having to care for, update and monitor two sites costs money and makes for more overheads – one site costs less in the long term. So, even if you have to pay for an update to your current site, it works out that bit less.


HTML5 – which is the language that most of these responsive sites are built on, allows for a far greater degree of offline capability than previous incarnations. In a world where tablets and phones are used for browsing, there will be times they are out of range and having a site that allows for offline browsing is a massive benefit. From email with HTML5 to web applications built in this language

Utilising responsive design now allows a business to stay ahead of the trends and create media rich mobile websites that work with the new frameworks of the web. From saving money, to providing a better UX, responsive designs make sense and we hope you realise that a unified approach benefits everyone when ti comes to web design.

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