Responsive design solves such problems, optimising the browsing experience for the particular screen size in question to ensure it offers the best possible experience. We’ve seen a lot of businesses switch to this new design in the last couple of years and more
Reach will Increase
Responsive design is a unified form of design and therefore improves the site experience across the board. Good design is consistent and a good responsive site will meet these standards. According to Abacus Marketing a
As there is only one site, there is only one set of analytics used to track journeys and in turn this makes sites easier to manage and evaluate. All of the data on the site is managed in one area and can be monitored via a single report.
Search Engine Visibility
As your site is consolidated, so is your SEO and all your efforts are focused on a single site. It reduces the need for canonicals and you only have to manage a single site as regards content in this regard. Google also gives preference to mobile sites or sites with responsive mobile designs over traditional sites in local search. Needless to say this is a big reason to take the step forward towards a responsive site.
Less time spent in on-site management is always going to be a good thing and means you can spend your time on other tasks. One site takes less time to manage than two. It’s also easier to organise, administrate over and work with.
In addition, having to care for,
HTML5 – which is the language that most of these responsive sites are built on, allows for a far greater degree of offline capability than previous incarnations. In a world where tablets and phones are used for browsing, there will be times they are out of range and having a site that allows for offline browsing is a massive benefit. From email with HTML5 to web applications built in this language
Utilising responsive design now allows a