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Why? Social Business – I’m Giving Away My E-book


Yes, you read that correctly. I’m giving “Why? Social Business” away for free.

When I realised that the various jobs I held over the past had some major social business elements in them, I started to take the term serious and started digging into it more and more.

Eventually leading me to write Why? Social Business, a 33 page E-book explaining why a business should get on this train. I wanted to make the “why” crystal clear for me and anybody who’d read the book.

why? social business ebookMy first real moment where I could name “Social Business” was when I saw an interview with Mark Fidelman, done by Dino Dogan. Mark had written a book; “Socialized!: How the Most Successful Businesses Harness the Power of Social (Social Century)why“, and the way he described it fitted perfectly with what I had in my when it came to social and business. At least in part.

Add to that (mandatory reading): “What’s the Future of Business: Changing the Way Businesses Create Experienceswhy” by Brian Solis and “Social Business By Design: Transformative Social Media Strategies for the Connected Companywhy” by Dion Hinchcliffe and Peter Kim and the image becomes crystal clear.

What I learned was that Social Business is so much more than just implementing a tool, a piece of software or adopting a social media platform. In fact, technology (and social media) is only the enabler. It’s people who are the driving force behind a Social Business.

The philosophy of a company needs to change, the mindset. For some companies their whole way of thinking and day-to-day routine must change. These are some significant realisations.

It’s still business mind you. There still has to be a ROI, the changes still have to be lead to results. I would not go as far as saying it’s a project. A project, by definition has an end. Social Business doesn’t “end”. It’s something you do. Sure, the implementation of a specific tool, or the change of a workflow are still projects.

It the long run, social business will become business as usual.

Why? Social Business

Why Social Business E-book

Why? Social Business

Back to the book and this post. I asked Mark Fidelman to write the foreword of my E-book. Mainly, because it was he who opened my eyes and I wanted to thank him for that.

“Use this book as a jumping-off point to spark your company’s dialogue about social business. Bring it to the higher-ups, and show them why they need to adapt… or else risk extinction.”

– Mark Fidelman

The premise of the book was to help those who are wondering what the heck we’re all talking about. The buzz around SocBiz is tangible, however, I still have the feeling that few know what it entails. I can imagine many mid- and top-level managers would love some answers, a rough guide if you will.

This is not a ‘for dummies’ book and it’s not a complete field manual for transforming your business. I too have learned form others.

I wrote about Geoff Livingston’s personal exodus, and however this is not a novel, nor in print, nor a quadrillion pages thick.., it was still a tour de force. It forced to write down all my wandering thoughts into a coherent (and readable) format.


For the next 5 days I’m offering my first E-book for free to my readers. In fact, if you know anybody who might benefit from this book, let them know, so they can get a copy too, then go ahead. Don’t forget to claim this wonderful find for yourself. Your friends will think you’re just awesome!!

I am proud of my work (can I say that.., sure I can). I’m very content. I didn’t write it to become rich, I am a pragmatic realist (yes, that helps with Social Business too). But, I do want to share my achievement with the world, with my readers and friends.

So.., there it is.

All I ask in return is let other people know about it and if you wish, leave a comment or a rating on Amazon.

Also, feel free to leave a comment, I’d love some feedback.


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