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Why Strategy Plays a Great Role in Android App Development

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Why Strategy Plays a Great Role in Android App Development

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Android app development companies are doing great work with a total of 900 million Android activations and 48 million app downloads for 2013. The count of Android games download alone is around 300,000. On an average, Android is witnessing 2.5 billion app installs per month.

Android is open source and there are no strict rules posed for app development similar to iPhone app development. Therefore, there are lots of chances that you may find a lower quality app in the app store. More than 60,000 low-quality apps were removed in 2013 from Google Play store. This is a precaution for Android app developers to concentrate on the quality of app development.

Strategy 1: Focus on target audience

Ultimately, you are developing an app for the end user. Therefore, the expectations of the target audience should be thoroughly analyzed to select the best possible app development. The end user may be a common man or belong to business cadre, the app should meet their requirement. The success of the app does not depend on how rich your app is, but it depends on how much elements it contains regarding the requirement of end user. The app should be a solution for the requirement.

Strategy 2: Build intuitive UI

The user interface acts as the introductory face for the app. The user may interact with the app only using the interface provided by the app. Mostly it should be designed such that it is intuitive to operate. The user should be able to understand how to operate the app without much difficulty. The navigation within the app should be simple such that user does not get stuck anywhere which may lead to confusion and failure of the app. UI plays a vital role in gaining visibility in the app store. Some of the Android app development companies follow a standard UI format to make it user friendly.

Strategy 3: Develop feature-rich apps

Determining the app features are very much related to app success. It is vital to include the features that is expected by the targeted audience. The number of downloads from the app store directly depends upon the app features. Hence, more time should be spent on exploring all possible features that could attract the audience. The best feature that is in top demand should be induced in the app and its development should be given importance. The functionality determines the impact of app on the end user.

Strategy 4: Test it thoroughly

Testing is the best ever companion for mobile app development. Testing should go hand-in-hand while developing the app. The defects can be detected and corrected at this stage to produce a more refined version of the app. This is essential since the end user should not be in a mess at last with poorly constructed app leading to app failure.

Strategy 5: Make your app noticeable

In terms of strategy, marketing plays a key role to promote the app and make them visible to the end user. The Android is a wide market which demands more rigorous marketing strategies to stay ahead in the market and reach the millions out there. Rightly promoted app will quickly spread among the users and gain market value. The feedback from the user also affects the ratings of the app. The social media should be properly utilized to promote the app.


Android developers have a wide plethora to explore in order to reach the targeted audience. Since Android is a huge market there is an advantage for mass success as well as disadvantage of getting disappeared in the crowd. It is recommended by expert in the field that best strategies should be adopted by the mobile app development companies to mark their presence in the app store.

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