Why You Should Consider Hosting Lunch and Learn Events

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Why You Should Consider Hosting Lunch and Learn Events

If you're involved in developer relations, here's why it's a good idea to host a lunchtime developer education event.

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In the context of developer relations, a Lunch & Learn event is a lunchtime developer education event. It's very similar to an evening meetup, but hosted during the lunch hour. While a meetup can have different formats (hands-on, lecture, panel, etc.), this particular event has a lecture-style format. Developers come to the event, get to eat a delicious lunch, learn something new, ask questions, and network.

So now the question is — why run an event during the lunch hour? I'm going to share why a Lunch & Learn can add value to your developer relations program. I want to mention this is not to run instead of evening events, but in addition to evening events.

Many developers don't live in San Francisco. They come to San Francisco for work, but don't want to stay in San Francisco after work to attend a developer event. Many want to get home to their families, significant others, friends, or just to relax. So we thought — why not host an event when developers are here during the day? People have to eat lunch anyway, right? So, why not combine developer education and delicious food? And that's how we started hosting Lunch & Learn events.

Our events have been successful. People look forward to eating a delicious lunch and getting some high-quality developer education. The actual talk is about 50 minutes, so that fits nicely into the lunch hour. The talk is usually a high-level overview of a technology, solution, or open source project (we don't want people eating and coding at the same time). We share resources where developer can learn more and try tutorials or IBM Developer Code Patterns. A Lunch & Learn event is a great way to bring awareness about your technology and solutions.

To drive active developers, and for developers who want to learn even more, we usually host an evening event within a few weeks after the Lunch & Learn. The evening event is a hands-on event where developers can get more in-depth and build an actual solution. This is an example where content creates content. (I shared how content creates content in this blog post.)

We host our Lunch & Learn events in San Francisco, but this should be applicable to any major city or metropolitan area. At the same time, I understand that San Francisco is unique in how many developers work here. But I still think you should consider it and give a Lunch & Learn event a try with your developer community. See how it goes.

developer education, developer relations, writers zone

Published at DZone with permission of Max Katz , DZone MVB. See the original article here.

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