You may be feeling a little bit overwhelmed by the wide range of options that are available to your business if you are presently operating a website, and looking to incorporate some e-commerce functionalities into it.
In this article, we are going to accentuate some of the pros and cons of the two most popular solutions – Magento and WordPress.
If you have some experience working with WordPress, Magento’s intricacy may seem quite appalling comparatively, so this article will also give you some tips on how to use Magento faultlessly.
WordPress Vs. Magento – The Resemblance
If we discuss how both of the platforms behave on the surface then the answer will be they are architecturally similar. Both of them are can be broadly themed, and have a strong online support community, are customizable and SEO friendly. They both resemble one another by following point of views - essentially content management systems - allowing you to add, modify, and manage your contents in the most simplified, yet effective way possible. However, their core purposes are distinctly different, as WordPress is more content oriented and Magento is devoted exclusively to eCommerce.
WordPress is a content management system and an open source blogging platform. Over 60 million websites, including 17% of total websites, are run on WordPress. In addition to being very user-friendly, it is also well-known for providing an easy-to-embed plug-in architecture and template customization. The basic e-commerce functionality in WordPress can be attained through various third-party plug-ins, such as the popular Woo Commerce plugin, Easy digital downloads plugin, Akismet and much more.
Like WordPress, Magento is based on an open source technology. It is an e-commerce platform with many great e-commerce features that have proven to be reliable for over 150,000 online store owners, ranging from small businesses to large multinational corporations.
Magento offers a high-level of customization and functionality that furnishes merchants with the flexibility to set up online stores according to their business concerns, and providing rich features like multi-store management, search engine optimization, generating reports, mobile commerce, marketing, and other vital management tools. The Magento interface also provides the user the ability to create a complex of content pages, menus, and version controls, just like WordPress does. Furthermore, Magento is more secure and reliable than WordPress third-party extensions.
If you concluded that using Magento is the right fit for your business, first of all, what to do is go to Magento's official Website and select your Magento edition.
The Enterprise Edition is a paid, tailor made solution that renders higher performance and scalability for fast-growing and extensive businesses. It also gives you access to expert support, as well as hundreds of extensions and peculiarities that you can use to control your store, and generally give you more power over your website.
The Community Edition is accessible for a free download and is further directed at developers who understand their way throughout Magento, or alternatively for small businesses that wish to hire a developer on their side. This version of Magento is an open source solution and provides you access to community support, as well as all basic Magento functions, like user groups, adding product categories, coupons, etc. Adding to this, you’d also be given access to great features that are only found on Magento, like multi-stores, Related products, Up-sells, and Cross-sells.
Recognize Your Website’s Determination
Picking one of these platforms depends on your website’s goals. If you’ve gotten this far into column, then presumably you are looking to formulate an eCommerce venture. But what sort of activity would you prefer to purvey for on your online emporium? Here are some options to consider:
Fixing a Multi-vendor Marketplace – This is the class of intricate solutions where you’re better of with Magento. While some solutions also work on WordPress, they are far from accurate, and cannot contend with the robustness that Magento has to offer.
Selling implicit products – Since implicit products do not demand any compact shipping arrangements, or the accompanying and pursuing of orders. They can readily be executed with WordPress through Easy Digital Downloads or Woo Commerce plugins.
Endeavoring company services – This can be performed with both platforms, neither of which are entirely straightforward when united with a shopping cart solution. Whereas Magento has built-in convenience for this type of activity in its product types, if you use WordPress you will need to use supplementary plugins, such as WP Events (for scheduling meetings), WP Contact Form (for building complex questioners for your clients), and extra modules, depending on the type of functionality you're looking for.
Trading physical products – Again, this is something that can be done on both platforms and in multiple ways. The last question should be how many products you hope to sell. If it's over 500 products, you should probably go with Magento.
As thou can see, there is no one-size-fits-all answer and though Magento’s functionality is positively more fit for e-commerce, it also needs a deeper knowledge of the platform and money to control than WordPress. It is also worth stating that the functionality of the WordPress e-commerce plugins is restrained. If you need to blend various shipping options, varied payment gateways, or have your store running in several languages, WordPress may not be able to perform all those tasks. In the Magento Admin Panel, on the other hand, you will notice a major element of it is allocated to e-commerce capabilities, and not so much for content marketing.
Here Are Some Question Worth Asking:
Will your shop hold more than 1000 products?
Do you need to establish a Marketplace or a multi-vendor solution?
Do you need to blend your store among a POS system?
Do you foresee massive traffic for your store from the very beginning?
If you replied yes to all of these questions, you should go with Magento.
Do you have a small budget or have very few products?
Do you want to have your store instantly up and running?
Do you want minimal hassle when it comes to the customization of your theme?
Do you want to add lots of content to your store, such as a blog?
If your reply to these questions is yes, move ahead to WordPress.
Variations in Development
As soon as you enter into the development process, the difference between WordPress and Magento will make itself known. If you have worked on WordPress before, Magento may seem intricate to learn because of the differences in terminology and applications. Though, there are certainly similarities between the two, since, after all, both of these are content management systems.
WordPress is made up of various editable pages and posts. While developing template files, a collection of functions and loops are handled to call the post and page content. Custom template files can also be generated and practiced to a single page.
Magento functions pretty similarly, but sometimes, though sometimes Magento tends to work in a more programmatic fashion. For example, in Magento, you cannot set up supplementary CMS page templates by generating a new template file. Alternatively, you would need to create a fresh module that renews the menu of templates available to it.
CMS Static Blocks
CMS Static Blocks in Magento roles sort of like an aggregation of posts and widgets in WordPress. CMS Static Blocks are used to locate texts and images on a CMS page or in a template. They act moderately similar to widgets in WordPress, which maintains structural elements and design in a template. Also, note that Magento contributes its own widgets too, which affords a higher level of functionality than Static Blocks.
The significant variation between the two is that programming included in WordPress is based on a set of PHP scripts, while Magento is warranted by the object-oriented concept, and comprises a number of files and folders. Furthermore, WordPress has a sole naming convention, and most files are held in the same folder, whereas in Magento several files and folders have the same name.
The Golden Path - Combining WordPress and Magento
An excellent approach for fetching traffic to your Magento store is by attaching it to a WordPress blog, where you can talk about the products you sell from a consumer’s point of view rather than a marketer’s one. This fast-growing trend allows you to manage your blog directly out of the Magento backend interface whilst revealing a WordPress layout with its own URL on the front end. If you need to set up a WordPress blog for your store, we urge using the Fishpig WordPress integration tool for Magento.
Thus, Magento is the more efficient and justified choice when it comes to selling products online, although it is also notably more complex and requires the expertise of a professional which can be moderately expensive. As WordPress continues to grow, we can expect reliable solutions for larger businesses, and easier to use management tools that may alter the circumstances in favor of WordPress. Until that occurs, WordPress will remain, primarily, a secure content marketing channel, while Magento will remain the ultimate selection for selling products online.