In the influential web industry trends don’t last long. Born out of innovative concepts, experimentation, and fresh techniques, trends are the major forces for change, which, ultimately push an industry forward to something better and remarkable. The web offers a constantly changing and evolving environment. This leaves many of us with a multi-million dollar question which strikes almost every designer’s heart: What will define Web Design trends in 2017? Like a number of Design experts and the UX think tanks, I’m wagering on VRs, Rich typography, and conversational interfaces to leave an enduring mark on the design industry. Without much ado, let’s take a look at the top trends that will dominate the web design space in 2017.
1. Mobile-First Design Concept
The Mobile-first concept isn’t a new one. It was a big hit over the past few years and it is anticipated that it will prevail and show its dominance even in the year 2017. More and more companies are expected to realize the importance of delivering the content for small screen devices and then working up to the bigger screens. Several visual and design restrictions limit mobile-first models (in a useful way) and what companies can create as their core content and the message which they want to convey to their target audiences. Smartphones usually come with smaller screen sizes, which limits the content that user views at once. This compels the companies to get rid of, or limit, the amount of information which is not 100% required. However, allowing the value-added and visually attractive extras to users as they switch up to larger screens is obviously necessary.
2. Conversational Interfaces and AI-Powered Bots
Human interactions are extremely fascinating — the social awkwardness, the communication styles, the way tales are told, trust is built, and the knowledge is transferred.
Can a Web Page Evoke a Similar Response?
Conversational interfaces have become the ‘talk of the town’ in the 2017 web design world. Many of us believe that it’s just another design fad, but let’s admit it — the advent of Slack, WhatsApp, Facebook messenger, and iPhone messages have drastically changed the way we communicate and exchange the information. Research by Statista has revealed that by the year 2018, IM apps like LINE or Whatsapp are estimated to account for nearly 75 % of all the mobile messaging traffic, ahead of mobile emails, SMS, or other mobile messaging options. By helping brands to express varied personality traits and making them more approachable and human, Conversational Interface is truly a GAME CHANGER.
On the other hand, bots are not likely to have too much of an impact on modern website design, overall, they will definitely influence the modern website design trends of 2017. It is believed that the Artificial Intelligence (AI) powered bots are going to be more complex but pragmatic this year, empowering the businesses to automate sales and communication.
3. Emphasis on Quality Content
Over time, the idea of a ‘good’ website has changed dramatically. Webmasters spend a lot of time in adding a lot of ‘bells and whistles’ to their websites. Excessive use of sidebars, banner ads, popups, signup boxes, and C2As leads to the cluttering of websites and takes attention away from the CONTENT.
In 2017, websites are expected to start moving back to the basics and placing the emphasis back on the content. Whether it involves removing all those ‘bells and whistles,’ or limiting the visually attractive extras, is yet to be determined.