While the move by Microsoft to buy Yammer last year may have caught some by surprise, the move has been more than vindicated by the rapid growth in the enterprise social networking tool.
Microsoft revealed this week that sales at Yammer had grown by an impressive 259% year on year, with 312 new clients added to the Yammer roster.
Unfortunately Microsoft was coy about the actual financial value of this increase, insisting instead on only providing a percentage rise. It has been confirmed that the figures do however represent just those for Yammer itself.
Juan Carlos Perez at CITEworld clarified with Microsoft, regarding the sales metric. He reports that: “[Microsoft] specified that to calculate the revenue spike, Microsoft considered only sales of standalone Yammer licenses, and left out revenue coming in from Enterprise Agreement volume licensing deals involving the ESN product.”
Earlier this year Microsoft announced a deeper integration between Yammer and the Office stable of products, including SkyDrive Pro and Office Web Apps.
"SkyDrive Pro was previewed at the recent SharePoint Conference, and Yammer is implementing it as the underlying platform for file storage. In addition, Yammer is enhancing the ability to preview and edit files directly within Yammer feeds using Office Web Apps. The combination of these capabilities will dramatically enhance a user’s ability to create, collaborate, share and discover content within Yammer. These enhancements are planned for availability in summer 2013."
In addition, there are also plans to further integrate Yammer with Skype and SharePoint, which would represent a logical next step.