Your Website Needs an About.json -- Here's How to Build One

I spend a lot of time trying to find company logos and a little blurb about what a company does.  You'd think in this cloudy API driven world there would a simpler way.  

I decided to create my own solution. I created an about.json file for API Evangelist.

{
  "company": "API Evangelist",
  "website": "http://apievangelist.com",
  "about": "I am a programmer and entrepreneur, with a focus on the business of APIs.  I study how APIs are changing the business landscape, and the rise of API driven developer ecosystems.   I share my insights by blogging on the business of APIs at apievangelist.com, politics of APIs at apivoice.com and you can find more information about me at kinlane.com.",
  "logo": "https://s3.amazonaws.com/kinlane-productions/api-evangelist/api-evangelist-logo-400.png",
  "address": {
    "street": "588 Sutter Street #203",
    "city": "San Francisco",
    "state": "CA",
    "zip": "94102",
    "country": "United States"
  },
  "contact": {
    "phone": "1-541-357-9073",
    "email": "info@apievangelist.com"
  },

  "sites": [
    {
      "name": "API Voice",
      "url": "http://apivoice.com"
    },
    {
      "name": "API Stack",
      "url": "http://theapistack.com"
    },
    {
      "name": "Hack Weekends",
      "url": "http://hackweekends.com"
    },
    {
      "name": "Kin Lane",
      "url": "http://kinlane.com"
    }
  ],
 "social": [
    {
      "name": "Twitter",
      "url": "https://twitter.com/kinlane"
    },
    {
      "name": "LinkedIn",
      "url": "http://www.linkedin.com/in/kinlane"
    },
    {
      "name": "Google+",
      "url": "https://plus.google.com/106460238807821851374/posts"
    }
  ]
}

When you need my company logo, a quick description about API Evangelist or other key information like my Twitter account or Blog RSS, you know where to find it.

Now, could you please create one for your company?  You can copy my about.json above, go to JSON Editor Online, paste it in and create your own.  When done, make sure and save to your desktop as text file and upload to the root of your site.  

I'll always take a look at http://example.com/about.json first to see if a company has it, before Googling on my own for a logo and about blurb.

Maybe someday, every site will have one.