zLense reports successful first debut at NAB 2015
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… zLense Studio – a turnkey system for the creation of on-air 3D effects – proves a hit with visitors to this year’s NAB Show…
10 June, 2015, London, UK – zLense, a specialist provider of a standalone real-time depth sensing and modelling platform to the film, broadcast and gaming industries, today reports a successful debut at the 2015 NAB (National Association of Broadcasters) Show which took place this April in Las Vegas.
Appearing for the first time at the Show, which this year attracted over 103,000 visitors, zLense unveiled its breakthrough zLense Studio solution - an affordable real-time on-air 3D graphics system that requires no special studio set-up and puts CGI tools and techniques directly into the hands of producers and programme directors.
Eliminating the need for costly in-house virtual studios, the system makes it possible for broadcasters to utilise affordable yet high-quality on-air graphics that elevate production values and enable a new era of creativity.
Identified by pundits as one of the highlight technology demos hosted by a small technology innovator at this year’s NAB 2015 event, the zLense Studio demonstration generated significant interest with a variety of parties.
“We’re delighted that zLense proved the ideal solution for small production companies and regional TV stations, who are under increasing pressure to maximise operational efficiencies and cater to the growing sophistication of audiences that have come to expect augmented reality and interactive simulations in just about any time of programme – including news, weather and public service announcements,” says Bruno P. Gyorgy, President of zLense.
The zLense team met with potential customers and partners during the Show, undertaking one-to-one demos to show the capabilities zLense Studio offers.
Featuring an infrared imager that creates a live depth map of the scene in front of the camera and feeds that depth map to a real-time 3D application, the system uses a live chroma key which is combined with the live depth map to integrate 3D elements into the scene in real-time. With a price tag of around $100,000, the scalable system can support multiple cameras with just one zLense device.
“NAB 2015 proved the ideal showcase to extend our reach to a US audience,” continues Gyorgy. “As a result of connections made at the show we’re now in engaged in talks with a number of US broadcasters about potential cooperative deals and have initiated discussions with a number of distribution partners too.”
In the coming weeks zLense is poised to deliver the first zLense Studio components to buyers in the US and Europe, and there are plans to enhance the fidelity of the depth map yet further to support an effective chroma key effect without a green screen.
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