Today we’re proud to announce that Hearsay Social has collaborated with Zurich Insurance Group, a leading multi-line insurer that serves its customers in global and local markets, to empower their agents across Europe on social media.
178 million people in Western Europe, or 2/3 of all Internet users, will be regularly participating on social networks by the end of 2014, according to data from eMarketer. It’s clear that social media is increasingly becoming a crucial way for insurance agents to connect with customers.
According to Monika Schulze, Global Head of Brand Marketing of Zurich Insurance Group:
“Today and over the next several years, digital technologies will become an increasingly important driving force for our thousands of agents around the world. Our global relationship with Hearsay Social allows us to empower our agents to excel on social networks and connect with customers.”
Using Hearsay Social, Zurich agents can now compliantly share content and build relationships with current and prospective clients across the social networks. After kicking off its social media project in Germany, Zurich is now rolling out Hearsay Social to multiple countries, including Austria, Spain, and others.
Michael Holzapfel, Digital Strategist at Zurich Germany, explains:
“We are proud of the successes we have seen working with Hearsay Social in Germany, which we have now expanded to other countries in Europe. Through the social business program so far, we have been able to drive marketing.”
We’ve very excited to help develop the social media program at Zurich Insurance Group, and we look forward to empowering Zurich’s insurance agents to reach even greater successes as they expand the program across Europe!