“The desktop user interface platform differs from the mobile user interface platform in many ways, including interaction techniques, how people read, context of use, and the plain number of things that can be grasped at a glance. This inequality is symmetric: mobile users need a different design than desktop users. But, just as much, desktop users need a different design than mobile users.” – Jakob Nielsen Mobile web design is in its infancy but it is going to be the future of web. With predicted 1.7 billion mobile internet users by the end of 2013, you cannot afford not to have a mobile website. Therefore, it is important to device your mobile strategy now and make informed choices by studying these best practices for designing mobile-optimized websites.