Stephen R Covey’s best seller, “The 7 Habits of Highly Effective People” is largely considered to be the best business and self-help book. Web application firewalls (WAF) have been a critical part of securing external facing websites for years now. According to Gartner, 70% of attacks happen at the application layer. According to most industry analysts, organizations need to ensure that they deploy WAFs to ensure agile application layer protections. Network elements are unable to provide broad coverage for application layer issues. WAFs should be considered for more than just Compliance, they should be designed with the end security posture in mind. This illustration, is aimed at highlighting an ideal security vendor’s Application Security Paradigms.