When you set up your online business, you probably put in a lot of hard work to make it successful. To achieve this you need to design your site accordingly along with stellar content and robust images so that your website can stand out from the rest. But do you really think that this is enough to run an online business successfully? Certainly not! It is not enough to simply set up the website with care. Rather, you also need to monitor it properly to ensure that your website is functioning perfectly alright. It is because even if you design your website with all the care, there may be gaps and flaws. In other words, without monitoring your site lacks the vitality to lure prospective visitors and convert them into permanent customers. The volume of traffic that your website gets is crucial for business development. That is why it is essential to monitor the website from time to time and find out how well it is performing. After all, if you lose your customers and revenue, your business loses its reputation as well. In short, your website can make or break your business.