There was a time when Service Oriented Architecture was a buzzword. That time is now long gone, and SOA has become one of the essentials of enterprise software architecture. Due to the adaptation of SOA by many leading enterprises (such as Facebook, Amazon) and software systems, there is a trend of everyone wanting to be 'service oriented'. There's more to SOA than web services, ESBs and nice diagrams with all the 'right angles'. This article discusses popular misconceptions about SOA, and how to get it right.