I enjoy evangelizing web performance because I enjoy things that are fast (and efficient). Apparently, I’m not the only one. Recent ad campaigns, especially for mobile, tout the virtues of being fast. Comcast uses the words “speed”, “fastest”, “high-speed”, and “lightning-fast” in the Xfinity ads. AT&T’s humorous set of commercials talks about how “faster is better“. iPhone’s new A6 chip is touted as “twice as fast“.