Most people consider invoices instruments for getting paid, but the reality is not at all like that. They are part of your business communication, branding and marketing and you should pay a lot of attention to these. Sending generic invoices might be useful but it doesn’t look very good in the eyes of a client. Having a customized invoice will make you look professional and the clients will see that you care about your brand. This may seem irrelevant, but it isn’t quite like that. Most clients create an image of you as a professional by the way you work and also the way you interact and present yourself. You will get a boost in confidence if you look like a professional. It’s something like the saying “dress like who you want to be”.