I recently posted a link to an article that called responsive design a “poor man’s content strategy.” Then my Twitter feed exploded with people heavily sighing and rolling their eyes, insisting no one would ever conflate the two. Why, everyone knows that the container and what you put in the container aren’t the same thing. Everyone knows that just rearranging modules from the desktop to make them squishy is not a content strategy for mobile. Everyone knows if organizations discover problems that go beyond the specific layout solutions offered by responsive design, that’s not the fault of the technique. Except not everyone knows that.