World Cup organizer FIFA has stated that more than a billion fans worldwide accessed information about the tournament through its digital platforms. I personally watched many games on my mobile phone, my tablet, and on my laptop. What actually went behind the scenes of this whole experience was an API infrastructure that allowed media entities to expose their digital assets and stream live media over end user devices. There were countless mobile apps that were consuming APIs and even more digital assets behind those APIs. Here’s the tough news: having a strategy and a program that allows you to build such infrastructure is incredibly complex.