Many people wholeheartedly hate them: Advertisements. Be it a commercial break in their favorite TV show, in-game ads or classical print campaigns in newspapers and magazines. Despite the serious dislikes, advertising works in many occasions, be it by directly sparking an interest in the shown product or by shaping a new image for the brand in question. Bigger posters, interactive bus-stop commercials or split-screen spots during sport events – there seems to be no end to new and more aggressive types of marketing which sometimes even push the actual main content into the background. And of course what worked for the so-called real world was soon adapted to the internet.