The pervasive nature of the Internet has forced many brick and mortar businesses to respond by providing an online experience to their customers. For any company this is a heavy investment; therefore, small businesses have struggled to provide a web experience to their potential customers. Some contract out the work, find a "techy" friend, while others buy a "how to build a website" book and jump in. Each of these potential options have found success. The Internet created a new economic ecosystem for purchasing goods and services. It has also become the de facto standard for seeking out information. For that reason alone, all businesses have a vested interest in a web presence. Of these small businesses, there are many that require in-person visits. For instance: restaurants, flea markets, convenience stores, spas, repair shops, hair salons, etc. traditionally require some personal interaction. In these situations, the next step is to determine how to visit the business. Unfortunately, this is where it can all go wrong.
Jul 10, 13