Pete Pickerill is Vice President of Products and Co-founder of Datical. Pete is a software industry veteran who has built his career in Austin’s technology sector. Prior to co-founding Datical, he was employee number one at Phurnace Software and helped lead the company to a high profile acquisition by BMC Software, Inc. Pete has spent the majority of his career in successful Austin startups and the companies that acquired them including Loop One (acquired by NeoPost Solutions), WholeSecurity (acquired by Symantec, Inc.) and Phurnace Software. His ability to understand product demands from a customer’s perspective and translate those demands into actionable product and development plans has led to expanded duties at every company for which he’s worked. In his time at Symantec, Pete worked directly with large financial services companies and online retailers to implement and improve online fraud prevention solutions that were used daily by millions of people worldwide. In addition to managing a development team and product schedule at BMC, Pete worked directly with large financial services institutions to provide the features they needed to achieve greater efficiency and cost savings in their application deployment processes.