Elle Morgan is the Content Marketer and Evangelist at Woopra, the leader in real-time customer analytics. Her core mission is to help businesses cultivate data-driven cultures by transforming real-time insights into actions. Her work and research focuses on the humanization of data - bringing faces to the faceless numbers - in order to deliver an unparalleled customer experience. She combines her eight years of marketing experience with a deep understanding of best practices for harnessing the power of behavioral data to enhance the customer journey. Knowing that no single approach is right for every business, she leverages her experience with startups and Fortune 500 companies to deliver a unique perspective on customer intelligence and the future of analytics.