Noriyuki Matsuda is founder and CEO of Sourcenext, Japan’s #1 software distributor, nine years running. In 1993—a true entrepreneur: intelligent, risky and rebellious —Nori left a prestigious position as System Engineer at IBM Japan, Ltd. to pursue his dream of contributing more to society. In 1996, Nori established Sourcenext, a software distributor with a user’s point of view. He attracted a lot of attention—quickly—with his typing tutor game (which has sold more than 6.3 million units to date) and virus software void of an annual renewal fee (the first software company in history to go this route). That was just the beginning. Since that time, Sourcenext has added dozens of influential global partnerships, three-hundred software products (ranging from security, learning and utility) shipped over 30 million unites of product and is now listed at the First Section of the Tokyo Stock Exchange. They currently claim 21.9 percent of all Japanese software shares —beating out Microsoft and Symantec—and 8 percent of software revenue.