Max Katz is a Program Director at IBM. Max leads the North America West Developer Advocacy team. The team provides developer education via meetups, workshops, conferences, online events, content and helps developers do their jobs faster and easier. Before IBM, Max led developer advocacy for Appery.io, a cloud-based mobile app platform. Max helped grow the platform from zero to over 400,000 developers. Max is the author of two books “Practical RichFaces” (Apress 2008, 2011), DZone MVB (Most Valuable Blogger), and is a frequent speaker at developer events and conferences. You can find out what Max is up to on his blog http://maxkatz.org and Twitter @maxkatz.