Ira Pasternak heads product management at Neura Inc., the leading provider of AI for apps and IoT devices. With a strong background in mobile user experience and consumer behavior, Ira focuses on turning raw sensory data from mobile and IoT into real- world user aware insights that fuel intuitive digital experiences in mHealth, Smart Cars, Connected Homes, and more. Ira is passionate about the psychology behind human interface with technology and the way it shapes our day-to-day life.