Jason Hull is a principal at OpenSource Connections, a Solr search engine consultancy that works with clients across all three layers of the search experience to improve the search user experience in a cost-effective and revenue-driving way. Jason leads client engagements with marketing functions, helping them to think about the business case behind search. Jason holds a BSc from the United States Military Academy at West Point and a MBA from the University of Virginia’s Darden Graduate School of Business. Prior to founding OpenSource Connections, Jason led an analytics team at Capital One responsible for call center demand forecasting and managed their internal call center IT infrastructure investment budget.