7 Ways to Apply Artificial Intelligence to Your Website

In recent years we are seeing a great boom in artificial intelligence. Due to the boom in deep learning, we now have more robust and more general predictive models, being able to face problems that were previously unthinkable. 

Self-driving cars, virtual assistants, or new text translators are just some of the examples of the applications that artificial intelligence has today. However, artificial intelligence can be applied to solve practically any problem that arises. 

In this way, we can take some of the advantages that it can bring us by applying them to our website to enhance it in some way. Here are some examples of everything that can be done through artificial intelligence and applied in web design.

Chatbots

Chatbots have been present on many websites for a few years now. However, most of these chatbots are only capable of understanding very specific things such as pre-established questions or "yes" or "no" answers.

Today, with the development of natural language processing in the field of artificial intelligence this changes completely.

Over time, systems more capable of understanding natural language conversations can be developed. Thanks to this, today we have virtual assistants such as Google Home or Amazon Alexa to whom we can ask questions without having to take care of the way to formulate them so that they can understand us. 

Through these artificial intelligence techniques, bots can be implemented for our websites that can perform quite different tasks, adding value to the organization. 

For example, much of the customer service tasks could be performed by offering customer solutions through the bot in a fully automated and customer-friendly manner.

Smart Searches

We can also clearly see how the way in which searches are carried out on the internet is changing little by little. It is no longer necessary to search in google using keywords since, today, its search system is able to understand what we say so that we can even directly ask with natural language what we want to know or describe what we want to look for. 

This has been possible thanks to the development of natural language processing that provides search software with the ability to understand us.

These search systems can be applied to our websites to provide users with a better experience when it comes to finding what they want. 

In addition, in this way, artificial intelligence-based search systems in chatbots could be integrated to achieve a more personalized interaction with the user or even search by images where users could search in an online store for objects that appear in photographs.

More Comprehensive Analysis

It is often difficult to obtain user satisfaction data for some products or services. On the other hand, artificial intelligence systems can be developed that, based on the behavior of users on the webs, are able to determine the degree of satisfaction of these with the web or with its contents. 

A multitude of data can be collected such as the pages visited, the time the user spends on each one, the comments they make...which, analyzing them in a conventional way can take a long time or even that we cannot get anything clear. 

Through these artificial intelligence systems, we can obtain more complete analyzes automatically and see the results very easily.

Accessibility

Today it is also possible to develop more accessible web pages through artificial intelligence. Through techniques such as speech recognition or natural language processing, we can provide our website with extra intelligence and thus interact with it through our voice, thus being able to navigate a website without using our mouse or keyboard. 

On the other hand, through gesture recognition we could get people with difficulties when using conventional peripherals to navigate through our website through gestures with their hands, head, or even with their eyes, giving our website great accessibility.

Take the Shopping Experience To Another Level

It is clear that online stores are gaining ground on physical ones by leaps and bounds. However, physical stores still offer some things to customers that eCommerce is not able to offer. 

For this reason, there are many users who are reluctant to buy online and prefer to go to physical stores to better see the product and try it on. Artificial intelligence is bringing us closer and closer to overcoming this barrier. 

Some companies are betting on the development of artificial intelligence systems that are capable of showing us how we would see ourselves with their products. Thus we can easily compare some products with others and better assess the option of buying the product.

Personalized Recommendations

One of the most widespread applications of artificial intelligence is personalized recommendations. Through artificial intelligence, we can get to know the user behind the screen to be able to offer him what he wants directly. 

In this way, in eCommerce we could make completely personalized recommendations to users based on a multitude of factors such as their tastes, pages visited, age, location, items already purchased ... 

In this way, being able to avoid recommending products that they are not interested in customers and getting more efficient recommendations. Amazon does it in a similar way, recommending to use only those products that may be of interest to us quite precisely.

More Advanced UX

In the same way that we can recommend products to clients in a personalized way. We can extrapolate these recommendations for any type of content on a website.

Knowing the interests of the users, we can display the content of our websites in a way that suits each user best without having to be told, achieving a more fluid and comfortable user experience in a simple way.

In short, here we see a small sample of everything that artificial intelligence is contributing today not only to the world of technology but to our day to day in general. 

We are beginning to coexist with artificial intelligence in a way that we never imagined and it is increasingly present in all areas. Did you think we would go so far?