Internet of Behavior (IoB): Is It the Future of Customer Experience?
The Internet of Behavior (IoB) is a world-changing technology that has the potential to influence customer experience. Here’s everything you need to know about IoB.
Join the DZone community and get the full member experience.Join For Free
You may have heard of the Internet of Things (IoT), but what about the Internet of Behavior (IoB)? Do you know what it is? Have any idea why does it matter in the world of research and development (R&D)? And most importantly, is it the future of personalization and customer experience? Let’s find out!
Understanding the Internet of Behavior (IoB)
IoB is a part of research and development, mainly focused on understanding how technology should be used to make purchasing decisions. The concept is new and can be used in a multitude of ways by both public and private entities.
You can develop innovative platforms that gather data from several digital sources, such as wearable devices. Subsequently, this data can be analyzed to figure out patterns that benefit marketing, sales, and development.
The aim of the IoB technology is to discuss how data should be better understood from the point of human psychology. This is done by combining three different fields of study: Behavioral science, edge computing, and the Internet of Things (IoT).
The Ultimate Duo of IoB and IoT
Since the ongoing pandemic has transformed the way consumers connect with brands, it has become more important than ever to focus on technological advancements. IoB is considered one of the leading tech trends for the year 2022, along with IoT. Both trends are ready to influence everything from the quality infrastructure to the internet connectivity.
According to Gartner, individual activities will be tracked digitally by the Internet of Behavior. By 2023, the technology is said to be used by around 40% of people worldwide to track their behavior. What’s more?
IoB can be used to encourage or discourage particular customer behavior. For instance, it can track your car’s speed and send an alert when you drive over a reasonable speed. However, a number of concerns exist around the ethical incorporation of this technology.
Better Personalization With IoB
The way retail shopping is evolving, even amid the pandemic, it is safe to say that personalization will radically change with the help of IoB. Technology can play an important role in this transformation, where edge computing will push data processing directly to the customer.
For instance, IoB-powered smart cameras can analyze which products customers linger towards the most. Furthermore, this data can be used to present shoppers with relevant marketing messages to make their shopping experience easier. Such solutions will enrich customer experiences and create a personalized customer journey in the coming times.
The Bottom Line: The Future of Customer Experience Is IoB
In this digital world, IoB is a great way for businesses to connect all electronic devices, understand their errors, and receive visual recommendations. This will further help them strengthen their "swing and stroke." With the interconnection of devices, it will become easier to produce new data points, fulfil customer requirements and eventually deliver better customer experiences. That’s that!
In short, we can say that IoB is a game-changer and it is the next big thing you should work on. It is a step forward for businesses to improve customer experience, R&D, and product planning and design. If this piece of information has induced your interest, you should give IoB a shot. For more information, stay tuned!
Opinions expressed by DZone contributors are their own.