Investing in Your Infrastructure

Having mentored and invested in startups I have come to learn what works and doesn’t websites. The reality of getting out of startup mode and scaling takes vision and the ability to anticipate how you may need to pivot. There are two main reasons why startups do not scale. The first is a lack of experience and mentorship. This is closely followed by a lack of a working capital.  An effective entrepreneur understands not only how to pivot but how to utilize capital investment. This article aims to demystify the need for investing in site infrastructure.

When scaling a business there are several huge issues that executives tend to forget. whether you are a startup or a fortune 500 company your website is the organizations public face. Maintaining a clean and secure site will help to avoid deep routed problems that could potentially destroy not only you site by your reputation. Hackers can be devastating and end up costing you millions.  Another aspect of your site to consider is funnel optimization. By making this a priority you will be able to effective guide customers step by step into a conversion.

American With Disabilities Act (ADA)

The ADA can be a freighting legal area for many entrepreneurs. Many think that ADA only applies to physical boundaries such as implementing ramps for wheelchairs and accessible bathroom stalls. However this is far from the case. Few people know that the digital world also counts. Is your website written in HTML5? If not you are in violation of ADA.  This newest version of the HTML coding language allows for an audible version of a web site for those facing impaired vision.  However there are some quick an easy ways to gain some ADA points to allow for more leeway in other more long-term solutions. Implementing closed captioning into your promotional videos will allow for increased accessibility for those facing an auditory disability. 

Investing in infrastructure is not a single step but a constant to building a good company culture where employees can feel proud of where they work and remain safe. Please comment on this article if you have any additional suggestions.