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Mobile is all the rage these days. Having a world of knowledge in our pockets has become a commodity, and we’ve grown accustomed to certain standards. Developers need to understand how to meet the lofty expectations of a world where something like 60 frames per second can be the difference between a huge success or a major disaster. So, how can you go about creating apps that meet those higher-than-ever expectations? If you’re the one doing the web-to-mobile transition, you’re bound to enter a world of contradiction and paradoxes: when you go small, you actually have to go big. To give you a hand we came up with a set of rules — or just call them guidelines, if you will. Here are 5 rules for getting “the Look” and 5 rules for achieving “the Feel.”