Data quality isn't just a technical issue: It impacts an organization's compliance, operational efficiency, and customer satisfaction.
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The business intelligence (BI) and analytics industry has undergone tremendous change over the last 30 years. This paper explores the current business intelligence paradigm and offers suggestions on how, through the harnessing of artificial intelligence (A.I.) technologies, the realization of increased operational performance through the analysis of data may be achieved on a much more significant scale.