The Trap Tech Startups Can Fall Into With AI Content
Developers willing to launch a startup might not resist the temptation to entrust content generation to AI. It's a bad idea, and that's why.
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As we continue witnessing a technological revolution, AI tools in various sectors seem to become a must. In the world of tech startups, where many coders, software developers, and other talents want to grow into independent entrepreneurs, AI content has taken the industry by storm, transforming how businesses communicate their messages and interact with customers.
From automated chatbots to AI-generated website content, AI-powered solutions turn into indispensable tools for startups looking to gain a competitive edge.
I've been in web content creation for ten years already. Writing texts for startups and small business companies, I always heard that buzz about how AI content would come and put all web writers out of work.
In the last few years, AI has finally gone from predictions to reality, embedding in different aspects of our life:
AI technology seems to transform everything today: From manufacturing to customer services, it provides us with self-driving vehicles, virtual assistance, automated machines, you name it!
AI content generators are also here:
Authoritative review websites examine and check the effectiveness of AI-powered writing services. With ChatGPT launched in November 2022, the discussions about it making writers redundant have got a new lease of life.
In 2023, most content marketers consider AI tech for their cost-effective campaigns, while there was only 15% of them last year. Impressed with ChatGPT's ability to mimic human language, they started to generate articles with its help.
Tech startups or small business companies with no opportunity to spend large budgets on content creation, optimization, and promotion can fall into this trap, too:
Indeed, why pay a writer if AI conversationally provides topical information?
The Problem With Ai-Generated Content for Tech Startups
AI-powered text generators look tempting to speed up the content creation process and automate this task for your website and other channels you use to promote your startup online.
They are super helpful, indeed.
But there's a catch:
They can't craft original content. Instead, generators like ChatGPT take the parameters you give and use them to collect the corresponding information already available on the web. Yes, such content can cheat plagiarism checkers, but it won't have original data, insights, and research — all are critical for your tech website's expertise, authoritativeness, and trustworthiness.
Together with experience, you need these parameters for your online reputation and visibility in the niche.
AI-generated content is average: As the AI writing tools reviewer AcademicHelp researched, such content can create simple texts or first drafts with no quality content features. However, it can't share opinions or create thought leadership articles.
Plus, AI-powered content still can't write on controversial subjects: religion, gun laws, politics, etc. (While it may not be an option for those crafting content on tech topics, it's still a fact to consider.) If you ask a machine to generate content on these topics, you can get biased or inaccurate text. (It's not okay for tech specialists willing to communicate authenticity and customer loyalty via their startups.)
So, long story short:
- AI content's core is pre-existing online information available to everyone. It's not original, and if all tech startup websites actively practice content creation with AI-powered tools, they'll soon get nothing but copycat posts with any new info.
- AI content lacks original insights and up-to-date evidence, so critical for tech information's relevancy and value. Such texts can't add anything new to the niche discussion.
Last but not least:
Google considers AI content against their guidelines, comparing it to spam and content spinning.
Here's what Google's representatives say about it:
Using AI Technology for Good
I don't want to say AI-generated content has no point (or right) to exist. Despite all the above drawbacks, it still can benefit marketers, content creators, and tech website owners:
First, it's perfect to answer "what is" questions or stated facts. Wikipedia-like texts are okay to generate with it if your website has tech or FAQ pages where such content can take place.
Second, tools like ChatGPT can help tech specialists struggling with writing ideas for their startup websites, pitch decks to provide to investors, presentations to share at niche conferences, etc. AI will generate a few ideas that can be the basis for content outlines.
Third, it's time-saving for tech specialists with no writing skills or time to deal with low-effort repetitive tasks for their websites. Titles and meta descriptions in the website admin panel, topic ideas and briefs for new tech articles, and social media posts to promote the startup online — AI can help here.
Or, some AI-generated tools are super helpful for analyzing ready texts outsourced specialists prepare for your website:
For example, I'm a big fan of Grammarly, checking my drafts for grammar mistakes and sharing tips on my texts' improvement. And while AI-powered writers still have to go a long way to match human writers' skills, they are a fit for automating low-effort content creation and saving time on more tech-related tasks.
Use AI content generators where you or your tech startup team need a helping hand. Think of them as assistants, not full-time performers of your content-related tasks.
Yeah, I know: Techies don't enjoy writing and all those creative tasks much, but they can't avoid them when dealing with startup launching and promotion. So please do your best to use AI content right, and it has the potential to enhance your visibility and presentation as a tech specialist trusted and chosen by many.
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