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How to Create a Business Model Canvas in Google Docs

A Business Model Canvas is an easy to use, lightweight and powerful tool for anyone looking to sketch out business models. It is quickly becoming the preferred strategic management tool for start-up organizations.

While it is available in .pdf form from Alex Osterwalder’s site, I couldn’t help but feel that companies could benefit from an online, collaborative version of his template.

So, I asked him…

David J Bland Alex Osterwalder Twitter

It only takes a Google Account, a few minutes of your spare time and best of all it’s free.

Create a Google Drawing
Business Model Canvas in Google Drawing

Give your drawing a background color
Business Model Canvas in Google Drawing

Select the rectangle tool
Business Model Canvas in Google Drawing

Draw a large rectangle
Business Model Canvas in Google Drawing

Select the line tool and slice the rectangle up into 9 sections
Business Model Canvas in Google Drawing

Use the text tool to add in each section label
Business Model Canvas in Google Drawing

Include the help text for each section in a lighter gray font color (optional)
Business Model Canvas in Google Drawing

Fill in the background color and create the header & footer
Business Model Canvas in Google Drawing

Create sticky images in photo editing software
Business Model Canvas in Google Drawing

Import the sticky images into the Google Drawing
Business Model Canvas in Google Drawing

Drag the images off to the gutter so they do not get in your way
Business Model Canvas in Google Drawing

Use the text tool to overlay text onto your sticky
Business Model Canvas in Google Drawing

Drag the sticky over to your business canvas
Business Model Canvas in Google Drawing

Copy, paste and move the stickies around as needed
Business Model Canvas in Google Drawing

I’ve shared the Business Model Canvas I created in this demo if you wish to get a better idea of how it is structured. It is only a guide, and you can customize it in many different ways if you like.

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